Through our valued partners, we aim to:

Create widespread awareness of the mutually beneficial relationship between pets and people that positively impacts their shared health, happiness, and wellbeing.

Fund, attend, and support activities that validate the positive effects pet parenting can have on shared experience and help create a fulfilling life of wellbeing – enabling more humans to see and benefit from interacting with pets.

Identify and support the funding of projects that will provide information and education to communities, targeted audiences, and the general public.